Most "sleep routines" fail for the same reason most habits fail: they're built on motivation instead of cues. The trick isn't discipline. It's making the cue so consistent that your body starts to anticipate it.
Four rules that make it stick
1. Same time, every night. Your body learns by repetition. A ritual at 9:30 every night becomes a signal; a ritual "whenever" stays a treat.
2. Make it a hard stop, not an add-on. The bath is the line between day and night. Phone stays in the other room. Once you're in the water, the day is over.
3. Go straight to bed after. The magic is the cool-down. Don't reheat yourself with a screen or a snack — ride the temperature drop into sleep.
4. Give it 30 nights. A cue takes repetition to wire in. That's exactly why our guarantee is 30 nights: it's the honest amount of time the ritual needs to become automatic.
The ritual is the product. The soak just makes it worth repeating.